‘Piracy’ to legitimacy : how companies like French ride-hailing platform Heetch can make their (...)
25 avril 2025 | Maxime Massey, Docteur en Sciences de Gestion & Innovation - Chercheur affilié à la Chaire Improbable, ESCP Business School, Philippe Naccache, Professeur Associé, INSEEC Grande École, Sylvain Bureau, Professeur - Directeur Chaire Improbable by Galeries Lafayette, ESCP Business School
The case of the start-up can be seen as an example of how a ‘pirate organization’ operating in legal limbo transitions to a more established company.
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