Using the 2026 Winter Olympics to Build Soft Power

24 février 2026 | Sim Sim Wissgott, Robert Kelley, Susan Brownell
The Olympics have a long history of countries and participants using the games as a platform to build soft power, promote propaganda, advance diplomacy, and highlight political causes. These efforts can take hopeful forms, such as the 2016 creation of the Refugee Olympic Team and the role of the (…)
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